TECHNOLOGICAL FORCES
Now days the whole business environment is affected by different technological forces have the aim to reach a really close and interactive relationship with the customers, it´s important to stand out the fact that Communication helps businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations, and allows people to learn about one another. Technologies, such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers. These new forms of communication are changing the media landscape and the type of messaging strategy organizations use.
Many consumers and business professionals seek information and connect with other people and businesses from their computers and phones. With access to many sources of information and an interest in interactive media, consumers may collect more product information on their own.( Boundless, 2015).
The principal technological forces that might affect the industry we are on, are:
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The scope of Internet’s use in Colombia.
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The scope of Social media in Colombia.
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Facility of the population to reach devices with internet access.
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Platform suppliers for databases.
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Managers of Web Pages.
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Suppliers for Web domains.
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Managers of online payments.
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Suppliers for security system platforms online.
TAKEN FROM
Boundless. “Impact of Technology on Marketing.” Boundless Marketing. Boundless, 21 Jul. 2015. Retrieved 16 Feb. 2016 from https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/technology-32/impact-of-technology-on-marketing-170-7298/
THE SCOPE OF INTERNET’S USE IN COLOMBIA
The study reveals that 80% of respondents used the Internet and that the largest increase in network use occurred in strata 1 and 2, an increase of 17% compared to the use he was given in 2010. It is also observed that 54% of Colombians who use the Internet, they do every day and spend on average 2.6 hours surfing.
It was established that more households are connected to the Internet, 64% of homes in cities of over 200,000 inhabitants has connection. 71% of respondents access the Internet from home and 20% in Internet cafes.
Fewer and fewer barriers to use Internet, in 2012 only 28% said they do so out of ignorance in handling a computer, while in 2010 this reason was 41%. Only 8% think that not using Internet by factors related to the cost.
Likewise, access to a computer is no longer a cause for not surf the Internet, only 7.1% of respondents expressed this difficulty.
In this second study, the data show that education gains prominence among the activities of Internet. 26% of people are connected for free courses, such as the SENA offers; 24% use to seek employment and 22% to price products. In 2012, the desktop computer is still the most widely used device to connect to the Internet. However, its use decreased by 11% compared to that recorded in 2010. Users now use the laptop (39%), smartphones (23%) and tablets (3%); the latter being the device you want to have Colombians. It is noted that e-commerce is growing. In the second half of 2012, 16% of people made purchases over the Internet, while in 2010 the figure only reached 4%. They are mostly people aged 25 to 44 living in strata 5 and 6, who perform these transactions. How Colombians are reported or fun, you are changing. 30% of respondents see movies from a computer, 15% watch movies online and 12% the download. 40% listen to the radio through the phone. (Ministerio de las TIC, 2014)
In all, some 22.5 million people accessed the Internet in the country last year, which when compared, for example, with 22 million users who have Facebook service in Colombia, shows that the surfer ' criollo 'lives attached to networks.
The list of uses that Colombians gave the Internet last year also has other striking features. For example, fewer users accessed to education or training and no advanced electronic banking in the country, according to figures from the survey. Conversely, messaging and email are used by more than half of Colombians internet access. One option online that gained acceptance in the country was the purchase of goods or services by electronic means. In 2013, 5 percent of users had this practice to access the network, while last year the figure rose to 5.6 percent. According to the report of the firm PayU Latam, the products most purchased online Colombians during 2014 were: airline tickets and hotel reservations, coupons, electronics, clothing and footwear. (Tecnósfera, 2015)
5 trends in Colombia are
1. phones are fired, but the PC is still king. People are massively adopting mobile devices. 34% of respondents access the network from a smartphone. The number doubled last year, which was 15%. Tablets also climbed: rose from 3% to 16% in just one year.
2. The streaming is about to change everything. 49% of Colombian films acquired through the purchase of physical copies. This shows the triumph of piracy in that market, but hides a growing trend: people are adopting streaming hard. 13% of respondents say they use streaming services like Netflix, and 18% say that consumed through free web platforms like Cuevana. In addition, people are using less network to download, and more to consume streaming: 37% of users play music by that means, and 34% do so with video content. Instead, downloading music fell from 50% to 39%, and the purchase of copies dropped almost five points to 49.6%.
3. The Colombians are increasingly geeks. In Colombia, news usually growth of connectivity in the lower strata. But the study shows several indicators showing that, at the other end of the socioeconomic spectrum, Colombians are increasingly geeks. First, people already have more than one connected device at the same time: the average is 2.4, and 30% say they have more than three 'gadgets' simultaneous. In addition, many Colombians have video game consoles. 24% of respondents said owning one. The most popular, according to the study, are the PlayStation 2, with 29%, and the Xbox 360, with 23%. Smart TVs also soared: increased from 5% to 10% in one year. (Jose Pañarredonda, 2014)
TAKEN FROM
Jose Pañarredonda. (23 de Marzo de 2014). Enter. Recuperado el 16 de Febrero de 2016, de Enter: http://www.enter.co/cultura-digital/colombia-digital/internet-en-colombia-tendencias/
Ministerio de las TIC. (15 de Marzo de 2014). Ministerio de las TIC. Recuperado el 16 de Febrero de 2016, de Ministerio de las TIC: http://www.mintic.gov.co/portal/604/w3-article-1629.html
Tecnósfera. (14 de Abril de 2015). ¿Cómo y para qué usamos internet en Colombia? El Tiempo.
THE SCOPE OF SOCIAL MEDIA IN COLOMBIA
As for relationships online, the survey reveals that 6 out of 10 Colombians visiting social networks. Of these, 31% have a Twitter account and 98% for Facebook. Finally the survey could establish how digital Colombians are. 33% is in the group of novice interested, 31% for advanced digital, 19% in unfamiliar, 12% are curious explorers and 6% are apathetic Internet. The survey of Digital Consumption was conducted by Ipsos Napoleon Franco with a sample of 1005 people in cities with less than 200,000 inhabitants, aged between 15 and 55, and in a period between 16 and 31 October 2012. (Ministerio de las TIC, 2014)
Facebook, Twitter, Instagram and entourage social networking internet seized worldwide in recent years, also reign in Colombia. These virtual services accounted for the interest of 63.8 percent of Colombians in 2014 accessed the Internet from any location or device. This is shown by the latest survey Quality of Life Dane, who made a detailed map of the customs of the Colombians network, the devices most commonly used technology and telecommunications services more preferably between citizens. (Tecnósfera, 2015)
In recent years Colombia has seen an exponential growth in terms of number of users who are registered in the social networks. Networks like Facebook and Twitter are enjoying increasing popularity among Colombians, to the point that in Facebook, Colombia ranks 14th in the world with over 15 million users, while Bogotá is the ninth city in the world a figure close to 6.5 million.
In the case of Twitter, although the network of microblogs not reveal official data, the industry estimates that about 6 million Colombians use the popular service, which has become the favorite channel for media, political campaigns, sports , characters of Government, among others. This figure puts Colombia above the number of users on countries like France and Germany. (Ministerio de las TIC)
The popularity of social networks and applications has been achieved thanks to increased penetration of smart phones, which this year will reach 16.3 million. It is from there that most users give a "like" on Facebook, share a video on YouTube or listen to music via streaming on platforms like Spotify or Deezer.
"Colombians are very active on social networks, basically because people started to get in touch with other people who usually do not see. While networks are the perfect excuse to join and create links, "said Polkan Garcia, an expert in technology. In the country, according to calculations LR, global figures of the companies and to the Ministry of Information Technology and Communications (Mintic) in Facebook, the 20 million Colombians users give more than 16,500 "likes" per minute, the six million twiteros trills over 7,000 in the same period of time, and on average are uploaded to Youtube from Colombia 5.1 hours of video every 60 seconds by the 17 million users of this network. Instagram users in these latitudes give about 850 likes per minute. As for applications Love, happn have achieved in Bogota, according to the firm, 3.1 new subscribers per minute and Tinder, Colombians come to make a match or reject 600 potential virtual partners in the same period of weather.
Data created in all these networks represent business opportunities for both large companies and small businesses. So each interaction from Colombians represents to gain insight into consumer habits and preferences, helping to develop more sophisticated and customized products by producers in the world. Internet World Stats, one of the sources Mintic says that in the world there are about 2.400 million Internet users in Colombia 49.8% of the population uses the service regularly, so Colombians are 1% of users of the world. (El Universal , 2015)
FACILITY OF THE POPULATION TO REACH DEVICES WITH INTERNET ACCESS
Last year increased the number of Colombians who have access to internet. Overall, 38 percent of households in the country have expressed network connection and of those, more than 83 percent had fixed internet service. The most significant increase was seen in the segment of mobile connections, which rose from 30 percent to 42.3 percent in a year. The device from which the majority of Colombians internet access is the desktop computer (73.9 percent), followed by laptop (31.11 percent). However, the device's participation earned last year was the cell phone, which was responsible for 28 percent of the network connections that were generated in Colombia. The tablets also increased their participation as one of the most used devices to access the Internet, but are far from the traditional smartphones or computers. (Tecnósfera, 2015)
In the area of laptops, the computer in question was Lenovo IdeaPad G470 with Intel Core i3, 4 GB of RAM processor and 500 GB hard drive. It was chosen not only as standard equipment, but because the Chinese firm has factories in three selected countries: Argentina, Mexico and Brazil. In this way, really we know if these products are more accessible in countries with local production as compared to those who only care.
The country is more accessible to get a notebook is Argentina, for little more than two minimum wages (2.09) are required to buy one. They followed Colombia (2.25), Chile (2.33), Uruguay (3.04), Brazil (2.93), Peru (3.40), Venezuela (4.26) and Mexico (4.27). It is curious to note that Argentina and Mexico are ranked first and the last place in the table when the two countries have production plants brand. Brazil, which shares this "privilege", was located in the middle of the table. There is no apparent relationship between local production and accessibility to technology. As mentioned earlier, we do not choose the nominal price of each country because it is not an index of "accessibility". But how information was collected and it took was an Excel formula to calculate, convert prices into US dollars (using the currency converter of Google) and add the value of all the teams to see which country has the dollar prices more high. To purchase a computer, tablet or smartphone you have to shell out $ 3,119 in Venezuela, the country with the highest nominal prices in the region. Behind Argentina (US $ 2,489), Uruguay (US $ 2,040), Brazil (US $ 1,952), Chile (US $ 1,673), Colombia (US $ 1,452) and Mexico (US $ 1,274) were placed. (Alejandro D'Agostino).
From removing clauses spent in cell phone contracts in Colombia a year ago, you may have noticed that now the operators do not subsidize the equipment and, therefore, Gone was the time to buy a team of range high to 200,000 pesos, but linked to a 24-month plan with a rate of 150,000 pesos per month. Conversely, if you want to buy a smartphone you have two options: buy in cash to its price in the Colombian market or buy quotas financed. As expected, many people who want the most expensive equipment and have the full money, choose to buy it in installments. Which means you will pay more money for this team, but will pay more comfortably. Here we present a guide to buying a smartphone to quotas in Colombia. Smartphones funded paid to shares can be purchased at the various operators and chain stores. Operators perform a study of credit quickly and if you have good credit history, the approval process is very fast. These periods vary between 6, 12, 18 and 24 installments. On the other hand, chain stores allow the purchase of equipment to quotas through traditional media such as credit cards of different franchises or greeting own these stores like Exito, Alkosto or CMR Falabella credit. (Enrique Cuartas, 2015)
TAKEN FROM
Alejandro D'Agostino. (s.f.). Red Users. Recuperado el 16 de Febrero de 2016, de Red Users: http://www.redusers.com/noticias/indice-redusers-%C2%BFen-que-pais-de-latinoamerica-es-mas-accesible-la-tecnologia/
Enrique Cuartas. (2 de Julio de 2015). ENTER. Recuperado el 16 de Febrero de 2016, de ENTER: http://www.enter.co/chips-bits/smartphones/guia-para-comprar-un-smartphone-a-cuotas-en-colombia/
Tecnósfera. (14 de Abril de 2015). ¿Cómo y para qué usamos internet en Colombia? El Tiempo.
PLATFORM SUPPLIERS FOR DATABASES
In Colombia, three major corporations dominated database:
1. The International Telecommunication Union (ITU: International Telecommunications Union), United Nations Organization. Free information is available on basic indicators of Internet penetration rates, fixed, mobile, number of subscribers, per capita income for 223 countries. The latest available information provides data to December 2014. There are free publications of interest, which offer updated information on ICT. there is the possibility of accessing information by country ICT (223 countries) including basic statistical and regulatory.
2. Internet World Stats. It is a portal that offers synthetically updated information using internet in the world, by region and country (penetration, number of subscribers), languages used on the Internet, as well as valuable links to other sites with information about the Internet use.
3. KAM (Knowledge Assessment Methodology) is an interactive tool created by the World Bank in order to measure the performance of 146 countries in relations with four axes of the knowledge economy (economic incentive and institutional regime, education, innovation and technology information and communications). Such performance can be set from 109 variables for 146 countries. Allows comparisons between countries from the selection of variables that you want as well as intertemporal comparisons. KAM also offers rates by country (Knowledge Economy Index, KEI, Knowledge Index, KI). But Colombia and Venezuela have very few patents approved in the US compared to Finland. The PC penetration is 50% in Finland versus 8% and 9% in Colombia and Venezuela respectively. The band is really wide in Finland: 17 000 bits per person, compared to less than 1,000 in Colombia and Venezuela. In education, an average Finn has 10 years of education, while a Colombian and a Venezuelan are behind him average over five years). (Rafael Orduz, 2014)
TAKEN FROM
Rafael Orduz. (7 de Abril de 2014). Colombia Digital. Recuperado el 16 de Febrero de 2016, de Colombia Digital.
MANAGERS OF WEB PAGES
These are some of the most popular content managers and time are noted for their effectiveness and efficiency used in Colombia.
JoomlaJoomla. Thanks to the flexibility and dynamics provide modules and components can be customized portals and create simple, attractive and interactive web. The user can customize modules, giving the tags that fit your site and configure them. Recommended to create educational sites, blogs, link directories or downloadable documents.
WordPressWordPress. It is one of the managers of the most popular and used by the community of bloggers content, precisely because its functionality is aimed at the creation of this type of online platforms. The plus of this tool is easy customization, design and creation of web pages through its simple interface and configuration tools and design.
DrupalDrupal. It enjoys great popularity among the community of developers and programmers; as it serves not only to create simple web pages, but also for those sites that offers a host of content. The usability of the interface depends largely on the type of page to be created in that way the learning curve will be deeper, from the adaptation and customization of the modules to its classification and organization.
moodleMoodle. Managers focused on educational content or so-called Virtual Learning Environments. Basically it is a platform that enables the creation and design of educational platforms through managing teaching resources that facilitate learning for teachers and students.
magentoMagento. Geared for creating pages related to e-commerce or online sales. Features include multi-language differs, its configuration allows the creation of two websites with different objectives public, is upgradeable, but the management and use of the interface requires programming skills.
TAKEN FROM
http://www.hiberus.com/blog/comparativa-entre-gestores-de-contenidos-cms
SUPPLIERS FOR WEB DOMAINS.
While starting a website is not very expensive, some companies offer free web hosting, provided they are allowed to place ads on your site. These hosting companies also tend to limit the amount of content that can be stored on the website. Also, as a warning, many of these free web hosting companies can go bankrupt or stop providing free accommodation after a while.
Inmotion Hosting Hosting plans that are excellent for static, dynamic, cms sites (like Drupal, Joomla, WordPress, PrestaShop, etc.) and own applications.
Inmotion is one that includes more value for your monthly cost, for example includes connecting via SSH and is the most programming languages adds to their servers, which are: PHP, Ruby, Perl and Python, including domain free for life, which has an annual value of $ 14.99.
It also has an option at the time of contract in which you can choose to install Joomla, WordPress or Prestashop once, ie once the contract you have the site ready to start adding content and images.
Inmotion Hosting includes automatic backups which is very important to protect your site against loss of data, many other vendors charge you an additional fee for this. Another important fact is that all plans include FREE SSDs which greatly increases the speed IO as you can see in the following graphs, this is very important in rush hour as the SSDs allow greater transfer of information per second versus conventional SATA drives.
iPage offers a unique shared hosting plan (after this plan are plans VPS and Dedicated Servers) that includes everything one would need to configure and run a web site with all functions quickly and easily, including 2 tools advanced drag and drop to build the website, online shop, blog and photo gallery, Security Suite, etc.
iPage offers a free domain name for life, Google Adwords, Yahoo! and Facebook marketing credits, and 100% green hosting. Although iPage calls this unique plan its essential shared hosting plan does not mean it is a plan to pages with very few visitors. In fact, this plan usually has a cost of $ 8.99 USD per month and compared to other vendors is the level of shared hosting plans they call higher business plan, premium, etc. The offer of $ 1.99 per month applies to the first contract, ie can hire him for 12 months, 24 months or 36 months and will keep that price for the selected dates. When this period ends and you'll need to renew it do to its normal price it is $ 8.99 per month, so you'll know based on your budget period you choose, my advice is to take 24 or 36 months to better take advantage of this offer. The following pictures will help you better understand what I'm trying to explain, it is a comparative Shared Hosting plans from several companies iPage.
1and1 offers three shared hosting plans: Basic, Ilimited and Performance. All hosting plans can be arranged with either Linux or Windows.
If what you want is a basic online presence, the Basic package is the ideal solution. If you have more advanced projects in mind, choose the hosting package Ilimited. For businesses, it is recommended Performance package. Hosting the three packages including a free domain name. Basic Hosting package comes with 100 GB of web space, while the unlimited and advanced packages offer unlimited web space. All hosting plans include double accommodation, the protection of your website by storing your data simultaneously in their data centers of high technology in two separate places. Note that 1and1 has support in Spanish, and also has data centers in America and Europe.
JustHost offers cheap web hosting plan all inclusive with unlimited space and website builder that comes with many web page templates to easily create a website. JustHost provides an account set up immediately and many free add-ons such as Google Adwords credit, etc. The time to take your call or chat support varies according to the number of calls or chats received, in my case I have waited up to 14 minutes for treatment.
TAKEN FROM
http://vidagnu.blogspot.com.co/p/mejor-hosting-los-10-mejores.html
http://www.ehowenespanol.com/10-mejores-proveedores-dominios-sitio-web-gratuitos-lista_508292/
MANAGERS OF ONLINE PAYMENTS
For the kings of online payments in Colombia, the figure is one of the best kept secrets in the world of internet in Latin America. It is known to be paid in dollars, millions, but nobody dares to venture a number. The only certainty is that in 2009 Payments Online entered to be part of the regional conglomerate called Buscapé internet. Both share a similar history: Created in 1999 by four Brazilian university, the portal comparing products and prices of items became so popular that soon began to seek new business opportunities outside the borders of the neighboring country. "We acquired a Payments Online because it fits our strategic plan: to accompany advertisers e-commerce in all its procurement cycle, from the need to advertise, showcase their products and services and means of payment processing," explains Gaston Funes commercial manager for Latin America Buscapé, who says that since the number of shops and job postings grew by 100%, "customers also now have more transactions and visits that appear in Buscapé".
Right in the days before the operation a reality, Schrimpff realized that appellant made his name. With his team was given the task to investigate and what he found left him speechless. Data transmitted for South Africa 1915 when a company called Die Nasionale Pers (The National Press Afrikaans) founded the newspaper Die Burger to legitimize the ideology of white supremacy, which eventually led to the racist apartheid regime. Over the years and the success of policies promoting the company was diversifying its investments and became a media conglomerate with an active participation in the Johannesburg Stock Exchange: first with an imprint, later in the market for pay television, and in the 90s, when the country threw away its legacy of racism, in mobile and internet. To sing with the new pace of the times, it changed its name to the acronym Naspers. (David Mayorga, 2011)
TAKEN FROM
David Mayorga. (25 de Diciembre de 2011). Los reyes de los pagos electrónicos. El Espectador.
SUPPLIERS FOR SECURITY SYSTEM PLATFORMS ONLINE
Generally held companies in Colombia strives to maintain good security practices, compared to the total companies surveyed during 2013 in Latin America. "This is for example the fact that 40% of surveyed companies in Colombia classify their information assets, this number is higher than 34% of companies in Latin America. While it is above the average for the region, it is clear that there is still some way to go, "he said.
According to the company, the success of Colombia as a strong exporter of software and information technology is due to the creativity and ingenuity of the products that have been properly projected by the government in recent years. They also highlighted the work played by the MinTic and Fedesoft in promoting business and exchange of ideas. To Valcárcel, Colombia has established itself worldwide as a benchmark for technological developments with high competitiveness.
As for cybersecurity of companies in Latin America, Camilo Gutierrez Amaya, Security Researcher ESET Latin America, he said, from his study ESET Security Report 2014, Peru is the country suffered more attacks malware, as more 60% of companies surveyed said they had this problem. The search is still Nicaragua and Ecuador with about half of the companies with this problem with malware infections. In Colombia, about 38% of the companies surveyed said they had such problems during 2013.
But "trying to define what is the most vulnerable country is very complicated because it is not possible to determine the state of technology in all businesses and measure the degree of vulnerability of each and then weigh this information for the whole country" Gutierrez said.
According to information gathered during the past year and the results of the study, in terms of security incidents malware infection ranked first in terms of the most common threat in organizations in Latin America. In total 41% of the companies surveyed said they had suffered an infection with malware. As for phishing campaigns, a threat long used by attackers, affected 17% of companies surveyed in Latin America.
"Another incident exploiting vulnerabilities be reached in 15% of companies surveyed, while incidents such as DoS attacks, internal fraud or improper access to information were suffered at least 10% of companies region that participated in the survey, "said Gutierrez.
To prevent such attacks, said awareness with employees is essential, so that "to the extent that the company knows its risks, will know where to focus your efforts and will to have arguments to reach their employees. Beyond imposing political and security constraints, the most important is to explain what the threats and consequences that can bring the realization of one of these risks are, "he said. (Dinero, 2014)
TAKEN FROM
Dinero. (2014). Empresas colombianas se preocupan por su seguridad informática. Dinero.
