3.4.2.      SELLING PRODUCTS/ SERVICES

 

U-home is a safe and reliable platform that will help you find a home easy when you want to study in another city - country, u-home you dara the best prices you can get and different places to live, will show you photos of the place, address of location, amenities and accessibility to different places since u-home will make you different options so that your can choose between different amounts of places to this platform you will offer.

 

We know that some of the key when it comes to change your place of dwelling characteristics is the price, u-home gives you thousands of options that will help you to choose, since minimum income payment that you can find on this platform will be from 300,000 to 500,000 COP and the maximum is more than 2' 000.000 COP. You can compare the different types of places to find the perfect and the most comfortable to your liking.

 

 

3.4.3.      PRODUCT AND SERVICE PLANNING

 

U-HOME is an online classifieds platform focused on university housing, which is characterized by offering easy and quick way the classifieds of your safe and reliable interest, similarly, the platform of U-HOME allows the user to sort and refine your search beneath their interests either type of housing that can be room, apartment or house, sort by sectors in the city, price and / or qualification between different users.

 

The purpose of U-HOME is to help students find different housing options that fit their particular needs through a quick, safe, reliable, attractive and easy to use platform. Similarly, U-HOME helps those who want to lease or sell a nearby college or space sectors of interest to university students in the city and thereby generate additional revenue, safely and reliably.

 

On U-HOME, each user has a profile, in which the main characteristics such as name, age, socioeconomic status, place of origin specifies, among others, as well as their interests, but on this platform, users have the ability to value the property that is being offered and also to the people both those offering and those who are demanding, allowing to establish a security parameter and reliability among users with whom you are interacting

 

3.4.4.      DISTRIBUTION

 

Referring to place our marketing plan is designed to star in Bogota and start its expansion during the first year to the principal cities of Colombia such as Medellin, Cali, Barranquilla and Bucaramanga, it is also plan to expand overseas during the second year and beyond starting in south America and the USA in order to get recognition in different countries, always focused in the cities with most students.

 

3.4.5.      MARKETING  RESEARCH

 

Promotion

Promoting U-HOME is mainly virtual because of the limited budget, ads on the Internet are effective and not very expensive way to promote our service, besides our main contact is a web page; it also will be done through public relations, voice to voice and finally YouTube.com. In the future when there is a less limited budget there is the possibility of television advertising and billboards.