3.1. THE RESOURCE – BASED VIEW (RBV)

3.2. INTEGRATION STRATEGY AND CULTURE

3.3. MANAGEMENT

3.3.1.      PLANNING

3.3.2.      ORGANIZING

3.3.3.      MOTIVATING

3.3.4.      STAFFING

3.3.5.      CONTROLLING

3.4. MARKETING

3.4.1.      CUSTOMER ANALYSIS

3.4.2.      SELLING PRODUCTS/ SERVICES

3.4.3.      PRODUCT AND SERVICE PLANNING

3.4.4.      DISTRIBUTION

3.4.5.      MARKETING  RESEARCH

3.4.6.      OPPORTUNITY ANALYSIS

3.5. FINANCE/ ACCOUNTING

3.6. PRODUCTION/ OPERATIONS

3.7. RESEARCH AND  DEVELOPMENT

3.8. MANAGEMENT INFORMATION SYSTEMS

3.9. VALUE CHAIN ANALYSIS

3.10. THE INTERNAL FACTOR EVALUATION (IFE) MATRIX