Michael porter’s five generic strategies
On U-HOME, we want to provide our customers a unique service through our platform, with is easy to use over the responsiveness focus, for that reason, we work over the strategy of Differentiation. U-Home is characterized by the different features that has our platform, also it's functionality, we want to build our brand image under those factors really valuable for the customers.To make a success to our Differentiation strategy, we acknowledge that is necessary to develop our performance over first of all an excellent research and development with innovation on our platform. Also, develop on our areas effective programs of sales and marketing, so that the market understands the benefits offered by our differentiated offerings.
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