4.ESTABLISH LONG-TERM OBEJECTIVES

4.1. LONG - TERM  OBJECTIVES

4.2.  ANNUAL OBJECTIVES

4.3. GANTT

4.4. BALANCE SCORECARD

4.5.  FINANCIAL OBJECTIVES AND STRATEGIC OBJECTIVES

4.6. TYPE OF STRATEGY

4.6.1.       INTENSIVE STRATEGIES

4.6.2.       DIVERSIFICATIO STRATEGIES

4.7.  MEANS FOR ACHIEVING STRATEGIES

4.8.  MICHAEL PORTER’S FIVE GENERIC STRATEGIES